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_ _ _ _ography with Fries & a Coke

Last week I saw the new Hardee's Memphis BBQ Thickburger commercial for the first time. Being a man, the first feature of the commercial that caught my eyes wasn't the burger... It was the two women first grilling, then later eating the burger.

The ladies were basically naked and I felt guilty for even watching the commercial. At its core, this commercial is nothing more than soft core porn. 

I mean this as nothing against Hardee's. Being a burger fanatic, I enjoy Hardee's and I am not against the restaurant, but I am totally against nearly naked women as a means of advertising food. We're talking food here! Plus I'm no health nut so I have absolutely no place to talk about the nutritional value of the burger.

I'm also not against advertising, but I do believe it is an art that requires more creativity than simply putting naked women at a grill. Some say "sex sales," but being a young man choosing to do what's right, I choose not to agree.

The images of the women, as appetizing and appealing as they seemed, aren't good for anyone's health for many reasons and I can think of three of those reasons right from the top of mind: 1) it entertains lustful thoughts 2) it makes it that much harder to fight the raging, Christ-rebelling flesh that naturally exists in us as human beings 3) that natural flesh typically desires more of anything that appeals to it (and I'm not referring to the Memphis BBQ Thickburger here...).

I feel sorry for the models too. Yes they may have received some pretty nice compensation for their performance, but they literally sold out their own virtue and purity and undermined their own values for stardom and money. Both models are more than likely products of low self-esteem, which can only be conquered through Christ. Trust me.

For my young ladies, you don't have to get naked (or nearly naked) to be famous, successful, or significant.

The truth of the matter is advertising, Hardee's, the two models, the cast/production crew, directors, etc., stooped to new lows and this is a violation of creativity, innovation, television, media, and most importantly, themselves.

People, guard your eyes. Garbage in, garbage out.





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