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Less is More

How does a small, local business compete with a multi-national corporation? How does Mr. Local's Coffee Shop compete with Starbucks? The answer is simple. Uniqueness.

A Starbucks is a Starbucks is a Starbucks. The exteriors differ and menus vary slightly, but largely, there's no differentiation between a Starbucks in Detroit, Boston, Atlanta, or your local Starbucks.

Mr. Local's Coffee Shop has only one location. To taste his rich house blend or tasty mocha, you have to go to his one location to get it. There is no other place in the world that makes his flavor. It is unique.

You can go just about anywhere in the US to grab a coffee from Starbucks. But for Mr. Local's coffee, you can only go to his location. There is no place like his. In that regard, Mr. Local's Coffee Shop is unique. The uniqueness alone guarantees repeat customers and clientele who enjoy his blends and realize that there is only one Mr. Local's Coffee Shop. Less becomes more.

By no means am I anti-Starbucks. I enjoy Starbucks. However, we all should understand the importance of locally owned and operated businesses to our local economies. They are unique and should be patronized at every opportunity.


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