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Sustainability Happening Now

Businesses must embrace environmental sustainability.

Development is a good thing, especially in underserved areas. But, not at the risk of losing what makes our communities and natural geographies unique.

My Godmother and I rode from Dalton to Chattanooga via I-75 heading to Chattanooga. We talked about Northwest Georgia's natural waters, mountains, and trees. My Godmother, a retired elementary school teacher, has a surprisingly great understanding of planning and zoning. 

She pointed out to me some of Northwest Georgia's and Southeast Tennessee's natural wetlands and marshes and how they used to look before developments came in and destroyed most of them. Her statements woke me up to a reality: we should seriously start embracing environmental sustainability. 

Environmental sustainability should no longer be left to Sierra Clubs, conservationists, and "tree huggers" with limited funds. It's up to us, the business community. We are the ones with the capital, equipment, and other resources to make choices to keep our air quality clean (or make it cleaner), stop water pollution, stop soil contamination, and preserve our natural flora. With the amazing things that our technology is capable of, certainly we can find innovative ways to grow while protecting and improving nature.

There's a smarter to way to do anything. As new research, technologies and discoveries emerge that support sustainability, more and more people in the business community will realize how much good we can do while also remaining profitable.


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